The only one in the category that shows the price.

Our media partner

EMB Solutions is Butler Performance's media partner. We build the systems — the site, the CRM, the estimates, the automation. EMB shoots the photography, drone and video that make the work look like what it is. When a client needs both, they get one agreement, one invoice and one point of contact, which is us.

That's a real division of labour rather than a logo swap: a platform is only as persuasive as the work it's showing, and most trades and property businesses have neither. This site is the one we built for that partner — and it's held to the same standard as anything we build for a client.

The challenge

We read the category before writing a line of this one, and all three tiers of it leave the same gap open.

• National platforms are operationally excellent and completely interchangeable. One of the biggest won't show you a number until you enter a property address
• Boutique cinematic studios have genuine craft and beautiful sites, and not one of them publishes a price. Every one ends at Book Now and a contact form — they're selling access, and they make you ask for it
• Regional one-person shops are on a template with a gallery and a phone number, which is exactly where EMB was

The loudest complaint in the research was identical across all three: trying to get a straight answer about what marketing a property actually costs.

What we built

• A shoot builder that prices as you go — pick what you're marketing, choose a package, add what you need, and the estimate updates on the page. Every number is a real starting price from EMB's own service manual, not a teaser
• Published pricing, on purpose — the cheapest competitive advantage available in this category, and it costs nothing to take
• Two audiences, treated as two — people marketing a property (agents, builders, investors, FSBO sellers, land) and businesses marketing their own finished work (landscapers, pool builders, roofers, fence, concrete, hardscape), each with their own route through the site
• FSBO as a real audience — every competitor sells to agents, and the sellers who need the most help have no brokerage marketing behind them
• Land as its own discipline, with the drone, acreage and property-line work that a suburban listing shoot doesn't cover
• The copy sold with the images — the listing description, social captions and business-profile content delivered alongside the files, which is the most differentiated thing in the price book and was previously a line item nobody knew existed
• No stock photography anywhere — every image on the site is EMB's own work, at a scale that justifies the prices next to it

The result

A media company that answers the one question its entire category refuses to answer, on the page, before anyone has to call. The site qualifies the visitor, prices the job and captures the booking in a single visit — and the work is presented big enough to carry the number beside it. It's the custom website and lead-capture approach we bring to any business whose competitors are all hiding behind a contact form.

See it live: View the site ↗

A look at the site