Storm work sells on what people can see.

The challenge

Storm recovery is decided in minutes, on a phone, by somebody standing in a yard looking at a tree through their roof. They pick whoever looks most capable of showing up today. Elite had the crews, the equipment and the insurance-billing experience — what they didn't have was anything that showed it. No footage worth running, a thin search presence against competitors thirty years older, and paid traffic landing on a page that wasn't built to convert.

So this engagement wasn't a website. It was the three things that actually move a storm-recovery business: something to show, somewhere for the click to land, and a reason to be found in the first place.

What we built

• Vertical brand films — 9:16, cut for the phone screen and for paid social, built around drone footage of real storm work rather than stock disaster imagery
• A roofing reel that puts the crew, the tarps and the tear-off on screen in under twenty seconds, with the services stated over the top
• Bam — a beaver mascot fronting the funnel, so a paid ad and the page it lands on share a face instead of both being generic contractor red
• A single-purpose lead-capture page, mobile-first: name, phone, email, address, what they need, how soon, and whether they're filing a claim. Nothing else on the page competes with it
• First-party lead delivery — the form posts to our own server, which emails each lead straight to the owner. No Formspree, no Zapier, nobody else holding the leads or metering them back
• A branded QR code and a 4×6 print card, both verified by the build that produces them, so a yard sign, a door hanger or a truck panel opens the same form as a Facebook ad
• A technical and local SEO audit with a prioritized 90-day plan — what to fix, in what order, and what to ignore

Where the leads go

The part worth saying out loud: the leads are theirs. A lead form is the cheapest thing in the world to rent and the most expensive thing to lose access to. This one runs on the client's own page, posts to a server we built, and delivers to their inbox — so the contractor owns the record of every homeowner who ever raised a hand, and no platform sits between the two with a price list.

The result

A storm-recovery brand that finally looks like the work it does: films that run on any channel, one page that every ad, sign and QR scan points at, each lead emailed straight to the contractor from a server they control, and a search plan that says what to do next. It's the automation and lead-capture work we bring to trades businesses that are already good at the job and invisible everywhere else.

The films

Frames from the vertical spots and the roofing reel.

The funnel