# Butler Performance > Butler Performance LLC builds custom websites, business platforms, CRMs, dashboards, AI automation and AI search optimization for small and mid-sized businesses. Custom built, never templates. Based in Rome, Georgia, with a partner in Baton Rouge, Louisiana, and working with businesses anywhere in the United States. - Phone: 706-676-5110 - Email: chase@butler-performance.com - Founder: Chase Butler, who played Division I baseball at Georgia Tech and worked as a PGA Golf Professional at the private country club level - Partner: Tyrus Thomas, who played at LSU and in the NBA, and founded The Recruiting Assist - Engagements: Foundation, $2,500 initial investment + $249/month. Growth, $4,500 + $449/month. Executive, $7,500 + $749/month. ## Services - [Custom Websites](https://butler-performance.com/custom-websites): Custom-built business websites with online booking, payments and lead capture built in. Mobile-first, fast, and designed around how your business actually operates. - [AI Automation](https://butler-performance.com/ai-automation): Save hours every week with AI automation: sales assistants, customer-support AI, lead qualification, automated follow-up, and email/SMS. If you do it manually, we can probably automate it. - [AI Search Optimization](https://butler-performance.com/ai-search-optimization): Get your business named when customers ask ChatGPT, Gemini, Perplexity, Claude or Google's AI Overviews who to call. AI search optimization (GEO and AEO) from Butler Performance. - [Sales & CRM](https://butler-performance.com/custom-crm): Custom sales and CRM platforms with complete pipeline visibility, automated follow-up and reporting your team will actually use. Know where every deal stands, every day. - [Dashboards](https://butler-performance.com/business-dashboards): Custom business dashboards: one screen, one source of truth. Real-time numbers you can actually see. No spreadsheets, no guesswork. - [Admin Portals](https://butler-performance.com/admin-portals): Custom administrative portals and branded customer experience platforms: back-office tools that match your process exactly, plus customer portals with your logo on them. - [Sports & Orgs](https://butler-performance.com/sports-organization-websites): Modern websites for teams, leagues, schools and booster clubs: online registration, rosters, schedules, fundraising, communication and payments, all in one place. - [Custom Software](https://butler-performance.com/custom-software-development-rome-ga): Custom software development in Rome, GA: business platforms, CRMs, dashboards, admin portals and AI automation built around how your business actually runs. Never off-the-shelf. - [AI Receptionist](https://butler-performance.com/ai-receptionist): An AI receptionist that answers common questions 24/7 and automatically texts back missed calls, so you never lose a lead while you're on the job. Built by Butler Performance, Rome, GA. ## Industries and locations - [Rome, GA](https://butler-performance.com/rome-ga): Rome, GA web design, custom software and AI automation for local businesses and organizations. Custom built, never templates. Serving Rome, Floyd County and Northwest Georgia. - [Home Services](https://butler-performance.com/home-service-websites): Custom websites with online booking, quote requests and payments for HVAC, plumbing, electrical, landscaping and contractor businesses in Rome, GA and Northwest Georgia. - [Youth Sports](https://butler-performance.com/youth-sports-websites): Custom, branded websites for youth sports leagues, teams and booster clubs: online registration, schedules, rosters, fundraising and communication. You own it, not a template. - [Cartersville, GA](https://butler-performance.com/web-design-cartersville-ga): Custom web design and software for Cartersville & Bartow County businesses: websites with online booking and payments, CRMs, dashboards and AI automation. Custom built, never templates. - [Calhoun, GA](https://butler-performance.com/web-design-calhoun-ga): Custom web design and software for Calhoun & Gordon County businesses: websites with booking and payments, CRMs, dashboards and AI automation. Custom built, never templates. - [Cedartown, GA](https://butler-performance.com/web-design-cedartown-ga): Custom web design and software for Cedartown & Polk County businesses: websites with online booking and payments, CRMs, dashboards and AI automation. Custom built, never templates. - [Adairsville, GA](https://butler-performance.com/web-design-adairsville-ga): Custom web design and software for Adairsville & Bartow County businesses: websites with booking and payments, CRMs, dashboards and AI automation. Custom built, never templates. ## Work - [All case studies](https://butler-performance.com/work): Every published Butler Performance build. - [Rome Jr. Wolves](https://butler-performance.com/work/rome-jr-wolves): How Butler Performance built the Rome Jr. Wolves a branded home base for their youth football program: online registration, schedules, sponsorships and community engagement. - [ARC](https://butler-performance.com/work/arc): How Butler Performance built ARC, a real-estate CRM and deal platform for a Rome, GA REALTOR®: leads, transaction deadlines, self-built e-sign, campaigns and a no-login lead funnel, on his own database instead of a rented one. - [Rocket Wash](https://butler-performance.com/work/rocket-wash): How Butler Performance built Rocket Wash, a Rome, GA express car wash, an in-house operations platform: membership and card recovery off the wash controls API, staff scheduling, incident reports with camera evidence, chemical costing and a numbers assistant. - [Stylez Entertainment](https://butler-performance.com/work/stylez-entertainment): How Butler Performance built DJ Terry's Stylez Entertainment a custom website and a first-party online booking & deposit platform: no third-party fees, all in one branded experience. - [Butler Performance Analytics](https://butler-performance.com/work/butler-performance-analytics): Butler Performance Analytics (BPA) is a multi-location service-intelligence platform that turns point-of-sale data into live KPIs, alerts and reports: one screen across every location, updated nightly from on-prem data. - [UnitIQ](https://butler-performance.com/work/unitiq): UnitIQ is a self-storage operations platform paired with a conversion-focused facility website: one connected build that runs the front desk and fills the units. Live for The Storage Solution in Rome, GA. - [Details: The Carwash](https://butler-performance.com/work/details-rome): A booking-first website with online scheduling, Square deposits and a full back-office admin, built for Details: The Carwash, an award-winning hand-detail shop in Rome, GA. Live at detailsrome.com. - [BDS Landscape Co](https://butler-performance.com/work/bds-landscaping): A marketing site built on the drawing set, an office that carries a lead from first call to paid receipt, and four brand films cut to a beat grid, built for BDS Landscape Co, a landscape installer in Lindale, GA. - [Elite Catastrophe](https://butler-performance.com/work/elite-catastrophe): Vertical brand films, a first-party lead-capture funnel with a branded QR and print card, and a technical and local SEO plan, built for Elite Catastrophe, a storm damage, tree and roofing contractor in Rome, GA. - [Soul Cow](https://butler-performance.com/work/soul-cow): A direct-to-consumer storefront for Soul Cow, a grass-fed tallow skincare maker in Silver Creek, GA. Built to replace a template store, with every product fact transcribed rather than invented. - [EMB Solutions](https://butler-performance.com/work/emb-solutions): A property-media marketing website with a shoot builder that prices the job on the page. Built for EMB Solutions, Butler Performance's media partner in Rome and Northwest Georgia. - [H & H Lawn Care](https://butler-performance.com/work/hh-lawn-care): A from-scratch website for H & H Lawn Care, a Rome, GA lawn care company since 1979: the seven-visit program explained the way the office explains it, a quote form that sorts new customers from current ones, every old address carried over, and a job application on the front door. - [The Recruiting Assist](https://butler-performance.com/work/the-recruiting-assist): The Recruiting Assist, founded by former LSU and NBA forward Tyrus Thomas, gives a student-athlete one link that works as a recruiting profile, athlete website, digital resume and NIL media page, plus a school finder, a college coach directory, an inbox and a recruiter workspace. Built and deployed by Butler Performance. - [Pressbox](https://butler-performance.com/work/pressbox): Pressbox is a Butler Performance platform for school sports programs: a phone-first preseason media guide, a new chapter after every week of the season, a yearbook that builds itself, a page for every player, and a sponsor engine with a report for every sponsor. ## Team - [About](https://butler-performance.com/about): Butler Performance builds custom websites, platforms and AI automation. Founded by Chase Butler in Rome, GA, now partnered with Tyrus Thomas in Baton Rouge, LA. - [Chase Butler, Founder](https://butler-performance.com/team/chase-butler): Chase Butler played Division I baseball at Georgia Tech, worked as a PGA Golf Professional, and founded Butler Performance in Rome, GA to build custom websites, platforms and AI automation. - [Tyrus Thomas, Partner](https://butler-performance.com/team/tyrus-thomas): Tyrus Thomas, Baton Rouge native, former LSU and NBA forward, and founder of The Recruiting Assist, is a Partner at Butler Performance and leads its Baton Rouge home base. ## Blog - [Tyrus Thomas joins Butler Performance as Partner](https://butler-performance.com/blog/tyrus-thomas-joins-butler-performance): Former LSU and NBA forward Tyrus Thomas joins Butler Performance as Partner and leads its new Baton Rouge market. Same build, same standard, two markets. - [Custom website vs. Wix, Squarespace & GoDaddy](https://butler-performance.com/blog/custom-website-vs-wix-squarespace): DIY site builders (Wix, Squarespace, GoDaddy) vs. a custom-built website: the honest trade-offs on cost, ownership, SEO, speed and support, and when each one is the right call. - [How to show up on Google in Rome, GA](https://butler-performance.com/blog/show-up-on-google-rome-ga): A plain-English guide to getting your Rome, GA business found on Google: Google Business Profile, reviews, local keywords and a website that backs it all up. - [Do you need a website if you have a Facebook page?](https://butler-performance.com/blog/website-vs-facebook-page): A Facebook page isn't a website, and treating it like one costs you. Why every serious business needs a site it actually owns, even in 2026. - [Custom software vs. off-the-shelf: which do you need?](https://butler-performance.com/blog/custom-software-vs-off-the-shelf): Off-the-shelf software is fast and cheap to start, until you're bending your business around it. How to tell when custom-built is the smarter investment. - [How much does a custom website cost in Rome, GA?](https://butler-performance.com/blog/custom-website-cost-rome-ga): What a custom business website really costs in Rome, GA: market ranges, what drives the price, template vs. custom, and how to think about ROI instead of just cost. - [Your website should work while you sleep](https://butler-performance.com/blog/website-that-works-while-you-sleep): A business website should book jobs, capture leads and take payments 24/7, not just sit there. What a hardest-working website actually does. - [Stop renting Facebook. Own your customer list.](https://butler-performance.com/blog/own-your-customer-list): If a social platform vanished tomorrow, could you reach your customers? Why owning your customer list is the most valuable asset in your business. - [You didn't start a business to become its receptionist](https://butler-performance.com/blog/stop-being-your-own-receptionist): Admin work quietly steals your billable hours. How automation lets customers book themselves, reminders send, and follow-up run while you work. - [Know where every deal stands. Every day.](https://butler-performance.com/blog/know-where-every-deal-stands): Most CRMs get abandoned because they fit the software, not the sale. What pipeline visibility and automated follow-up look like when the CRM fits you. - [Everything your business needs. One platform.](https://butler-performance.com/blog/one-platform-not-six-apps): Website, CRM, scheduling, payments and analytics scattered across six tools is a daily tax. The case for one platform, one login, one source of truth. - [Look like a $5M company, without hiring one](https://butler-performance.com/blog/look-like-a-bigger-company): Professionalism sells. The systems that make a small team look like a major operation: a real site, online booking, reminders and a branded portal. - [Business is booming. Your systems aren't.](https://butler-performance.com/blog/business-booming-systems-behind): Growth exposes every crack: missed calls, forgotten appointments, handwritten invoices. Signs you've outgrown your systems, and what to fix first. - [Your side hustle grew up. Your business should too.](https://butler-performance.com/blog/side-hustle-to-real-business): The hustle got you here; systems get you to the next level. The five upgrades that turn a side hustle into a real business. ## Optional - [Privacy](https://butler-performance.com/privacy): How butler-performance.com collects and uses information: contact-form details, text messages and Google Analytics, plus how to manage cookies. Butler Performance, Rome, GA. - [Terms & Conditions](https://butler-performance.com/terms): Terms & Conditions for butler-performance.com and the Butler Performance customer care text message program: what we send, how often, how to opt out and how to get help.